Smartz identity

“Smartz" is a smart-contract marketplace on the blockchain. We wanted to make the project stand out among the many neon-styled crypto startups. We found the solution in fractals, symbolizing the blockchain’s infinite depth.

For the logo, we chose to use the second iteration of the Sierpiński carpet fractal, and the Menger sponge for the 3D version. The logo resembles a catalog with contract icons.

For the brand graphics, we spent a long time traveling through the beautiful Mandelbrot set and capturing the beauty of mathematics: