Podorojnik identity—3

Since 2005, the transport company Podorojnik has been helping with relocations, transporting cargo, and delivering goods from online stores.

The new logo with an accent font is fresh and modern! The green color resonates with the previous version of the identity.

The basic graphic elements of Podorozhnik are compositions of simple geometric shapes in green, pink, and black. They originated from real items: furniture, appliances, and packaging. Shapes stack on top of each other like items in a cargo truck.

The logo is variable: for application icons, websites, advertisements, and printed materials.

Flat and three-dimensional illustrations are used in parallel; the choice depends on the medium and the material. The elements can be combined into an infinite number of unique compositions, resulting in intricate illustrations that are engaging to explore.

We designed the vehicle fleet: from passenger cars to large trucks. Simple shapes and bright colors make the cargo taxi stand out on the streets.

The corporate colors and graphics adorn the uniforms of couriers, loaders, and managers.

We designed a website and an app for ordering a cargo taxi. Customers can choose a vehicle, select a tariff, and see the delivery route in real time.

A separate app was developed for drivers to accept orders.

In the video presentation for the exhibition, we compiled corporate graphics and information for future clients and partners.

Podorojnik gifts clients, employees, and partners with pens, pencils, stickers, gift bags, and other merchandise.

For packaging items during transportation, employees use tape with elements of the company's graphics.