[Podorojnik](https://artdictators.com/super/podorojnik/)

# “Podorojnik” identity and website

[Archived work](https://artdictators.com/super/archive), created in 2013.

![](https://artdictators.com/super/podorojnik/identity/images/top.avif?v=mmw0ftc8c19e)

Podorojnik transports cargo and offers vehicles for rent. We developed a new logo, visual identity, and website for the company.

![](https://artdictators.com/super/podorojnik/identity/images/10.avif?v=mmw0fn6031vg)

# Identity

We refined the visual identity elements into a clean final system and removed the excessive variety. The style became fresher, more modern, and easier to use.

![](https://artdictators.com/super/podorojnik/identity/images/20.avif?v=mmw0qxsw49xu)

![](https://artdictators.com/super/podorojnik/identity/images/21.avif?v=mmw0fq9410be)

The identity guidelines and examples are compiled into a brand book. [View PDF](https://artdictators.com/super/podorojnik/identity/kit.pdf)

![](https://artdictators.com/super/podorojnik/identity/images/31.avif?v=mmw0gv5cl7s)

![](https://artdictators.com/super/podorojnik/identity/images/32.avif?v=mmw0gvx4etq)

![](https://artdictators.com/super/podorojnik/identity/images/33.avif?v=mmw0gvx4qfd)

![](https://artdictators.com/super/podorojnik/identity/images/34.avif?v=mmw0gwowiwg)

![](https://artdictators.com/super/podorojnik/identity/images/35.avif?v=mmw0gxgocty)

![](https://artdictators.com/super/podorojnik/identity/images/36.avif?v=mmw27ny839mi)

![](https://artdictators.com/super/podorojnik/identity/images/37.avif?v=mmw0fr0w1pln)

## Site

The main goal of the website redesign was to improve quality and usability. The first screen greets visitors with everything they need right away.

[Video](https://artdictators.com/super/podorojnik/identity/images/40-mob.mp4?v=muioogkkg2kk)

Further down is a detailed list of services, customer reviews, and an overview of the vehicle fleet. A separate page with a detailed description was designed for each service.

![](https://artdictators.com/super/podorojnik/identity/images/50.avif?v=mmw1sj74789n)

![](https://artdictators.com/super/podorojnik/identity/images/51.avif?v=mmw1sma88v3m)

![](https://artdictators.com/super/podorojnik/identity/images/60.avif?v=mmw27phs56fx)

More than 250 vehicles bearing our logo on their bodies transport cargo in Moscow, Saint Petersburg, Kazan, and Yaroslavl.

![](https://artdictators.com/super/podorojnik/identity/images/70.avif?v=mn8kvga03929)

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Source: https://artdictators.com/super/podorojnik/identity/
Language: en