Podorojnik identity—3

Podorojnik identity—3

Since 2005, the transport company Podorojnik has been helping with relocations, transporting cargo, and delivering goods from online stores.

In 2014, we developed the second version of the identity. In 2022–23, we completely renewed the identity, developed a new website and apps, designed the vehicle fleet, uniform, merchandise, and helped showcase Podorojnik at two industry exhibitions.

Logotype

The new logo with an accent font is fresh and modern! The green color resonates with the previous version of the identity.

The logo's shape and graphic elements originated from real items: furniture, appliances, and packaging. They stack on top of each other like items in a cargo truck.

The logo is variable: for application icons, websites, advertisements, and printed materials.

Illustrations and graphics

The identity includes both flat and volumetric illustrations. They operate simultaneously, and their selection depends on the medium and material. Graphic elements come together in an infinite number of unique compositions.

Vehicle wrapping

We designed the vehicle fleet: from passenger cars to large trucks. Simple shapes and bright colors make the cargo taxi stand out on the streets.

Employee uniforms

The corporate colors and graphics adorn the uniforms of couriers, loaders, and managers.

Site and applications

We designed a website and an app for ordering a cargo taxi. Customers can choose a vehicle, select a tariff, and see the delivery route in real time.

A separate app was developed for drivers to accept orders.

Booth for the Ecom Expo'22 exhibition.

Podorojnik participates in exhibitions every year. At the Ecom Expo'22 online trade technology exhibition, the company presented its online store delivery service. We designed the exhibition booth.

In the video presentation for the exhibition, we compiled corporate graphics and information for future clients and partners.

Merchandise and packaging

Podorojnik gifts clients, employees, and partners with pens, pencils, stickers, gift bags, and other merchandise.

For packaging items during transportation, employees use tape with elements of the company's graphics.